Once upon a time there lived a sage, Kalava by name, at Tiruvadantai, who had 360 daughters. Tiruvadantai was a great city in those days and had 360 Agraharam (streets where Brahmins lived). As the sage was greatly honoured and respected, one daughter was taken up by, each of the 360 streets to be respectfully maintained and looked after. Time rolled on.
In due course, when the girls came of age it became a great anxiety for the Sage how to get them married suitably. Praying fervently, the Sage resigned himself to God. Lord Vishnu elected to take the form of a Brahmachari (bachelor) and appeared in the first Agraharam. And broached the subject of marriage with the first daughter and then married her. It is customary with newly married Hindu couples to visit the village temple and pay their homage to the presiding deity and receive blessings for their future life.